Keep these five guidelines in mind as you construct your website, and your content may start ranking higher in the SERPs sooner than you think.
When trying to increase the performance of your website, keep in mind that you must take into account several different factors at the same time.
As is true in both life and digital marketing, we tend to concentrate entirely on one or two important aspects while disregarding something else that could be equally important.
It takes more than SEO to boost your ranking in the search engine results pages.
If your website is not well-designed, you run the danger of losing all organic visitors.
Many people are not aware of how nicely search engine optimization and website design may work together.
Your website visitors should not be aware of any changes you’ve made if you’ve done everything correctly; instead, they should begin browsing through your site without noticing.
So, what are the parts of search engine optimization and website design that complement one another? Please consider the following five instances of how they are used in conjunction with one another.
1. Compatibility with mobile devices
The need to make your website mobile-friendly should be obvious to anyone with even a little understanding of search engine optimization or web design, but it is often overlooked.
If you haven’t made an effort to do so yet, you’re the rest of the population for a few years.
Google started considering mobile-friendliness as a ranking criterion in 2015. That day was over a decade ago.
In 2017, Google introduced mobile-first indexing, which is now standard practice. Even though it is clear that Google places a high priority on many websites are still not mobile-friendly.
Mobile device searches have gradually increased in recent years, whereas desktop searches have progressively declined.
More than half of your target audience is likely to be using smartphones to view your website.
A mobile-friendly design is necessary if your website does not already have one. It would help if you considered redesigning it. You run the danger of alienating more than half of your audience. This is a substantial sum of money.
Because of a high bounce rate on a website caused by it not loading properly on a phone or tablet, Google may consider this a bad indicator, and your rankings may suffer as a result.
2. A design that is easy to understand
To improve your SEO, you’ve most certainly spent a significant amount of time thinking about content ideas for your website.
Some individuals may be unaware of the significant influence that a website’s design has on your content, or at the very least, on how it is displayed.
Because of poor web design, users may not read the information they came to your website to perform.
Any audience you were able to attract to your website is effectively eliminated by pages that contain blocks of text in inconvenient places and an excessive number of hyperlinks that serve no purpose.
What’s the point if no one can get their hands on the information they require?
If you’re like most people, you’ve been on a website where the content was difficult to read because of the page design at some point.
If it was a light color on a white background, it might have been a dark hue on a black background. Such designs harken back to the frequently awful websites that dominated the web in the mid-to-late 1990s and beyond.
Color, on the other hand, is not necessarily an issue. It’s also possible that the lettering is too large or small or written in a typeface that’s difficult to see.
Read on any device or a desktop computer in a short period, just as they will abandon websites that are not mobile-friendly or not responsive.
It is the expertise of web designers to develop websites that make it easier for customers to consume your material, ensuring that you get the most bang for your dollars.
The usage of white space, line length, and additional features such as graphics can impact how consumers engage with your website. Additionally, keep in mind that while selecting a web design format, people with disabilities should be considered.
3. Website loading time
Do you know what’s causing your site to load slowly?
It might be your website design. Website speed is an important element of technical SEO, yet many websites lack it.
It’s possible that if you’re not ranking well, it’s because your website is too slow and customers are leaving soon.
Recall that page speed is a proven ranking signal, so take the necessary time to optimize your images, remove any unnecessary plugins, enable the browser cache, and take other measures to make your site load faster.
Maybe your website loads quickly enough, but you never know how long customers are willing to wait. That’s around two seconds.
Less than three seconds to load your site will certainly lose up to half of your visitors. Mobile page performance is critical since people are impatient.
Not only do users care about page speed, but so does Google. Slow websites are harder for Google to crawl.
If Google crawls fewer pages due to your page speed, you will not have as many pages indexed as you would like.
If this happens, these pages will be unable to rank at all. To keep your website secure, you must use “https” encryption.