As a business owner, you’ve probably considered learning about eCommerce SEO to increase your website traffic.

You don’t have to pay for regular, high-quality traffic? Yes, please.

However, with constant changes to search engine algorithms and an overabundance of industry jargon, it can be difficult to handle everything SEO.

This beginner’s guide will take you from being a noob to a seasoned pro in the shortest amount of time possible. The topics of keyword research, site organization, and on-page SEO will be addressed.

Structure of an e-commerce website

How your website’s pages are organized and structured matters when SEO for e-commerce. It also affects how you interact with the system (UX). For the most part, you want to make it simple for customers and search engines alike to find the products you sell.

Not an easy task.

Adding and removing products and categories quickly complicates the site structure. The sooner you can get this right, the more time you’ll save in the long run. So:

Your website’s structure must be simple yet flexible so that it can grow with your business.

Aim to keep the number of clicks from your homepage to a minimum on each page of your site.

Simplicity is underappreciated. You don’t want your site’s visitors to be reliant on the back button to navigate and end up searching in circles. Adding a new product category shouldn’t necessitate rearranging your site’s structure every time.

Your homepage has the most link authority because it’s the most frequently linked page on other companies’ websites. The less power a product page has, the further it is clicked away from your homepage. As an e-commerce business, why is search engine optimization so critical?

E-commerce sites benefit from SEO by being more visible in search engine results (SERPs). Making your website more user-friendly will rise in search engine rankings, include pages that address specific keywords and user intent, and build backlinks to it from other websites. With each new page you submit, your search engine rankings increase. The less money you spend on paid advertising, the more organic search results visitors bring to your website.

Why does SEO matter for e-commerce sites?

SEO on e-commerce sites is accomplished by creating blog posts and optimizing product pages for specific keywords. Another method for increasing page authority is to make a formal request for links from other relevant websites. Keeping your website active and “fresh” by regularly adding new pages with detailed content is important to search engines. The term “content freshness” refers to the practice of regularly refreshing blog posts and product pages to keep them current and relevant to search engine algorithms.